Swiss 18 carat gold open faced lever pendant watch Circa 1977

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Kenmerk: CH1948
Diameter: 28 mm

Estimate: € 750 - 1.500
Price sold: € 900

Gold ladies’ watch by Chopard
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A Swiss 18 carat gold open faced lever pendant watch, circa 1977. The lever movement with 17 jewels is adjusted in three positions. White enamel dial with Roman hours, outer minute divisions and black moon hands. The plain case with a reeded band. Dial and movement signed.
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Diameter: 28 mm
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Signed: Chopard Genève Swiss made
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Le petit fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. Chopard is best known for making high quality Swiss watches and jewellery and its clientele included Tsar Nicholas II of Russia. The company is headquartered in Geneva and has a branch in Fleurier in the Canton of Neuchâtel that manufactures watch movements.

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The company founder, Louis-Ulysse Chopard, was a Swiss watchmaker who grew up in Sonvilier, a town in the Swiss Jura. In 1860, he established his company in Sonvilier, having observed that it was more profitable to market the finished watch than to just make the mechanical movement.

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After Louis-Ulysse died in 1915, the company was taken over by his son Paul-Louis and grandson Paul-André. The company specialized in making pocket watches and ladies’ wristwatches. In 1921, Paul-Louis moved the company operations to La Chaux-de-Fonds. In 1937, as a company of 150 employees, it relocated to Geneva. This enabled the movements made by the company to be certified with the Geneva seal, a mark applied only to watch movements made in the Canton of Geneva. Paul-André took over the company in 1943.

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In 1963, having no children wishing to continue in the business, Paul-André Chopard sold it to Karl Scheufele III, a German goldsmith and watchmaker from Pforzheim, who was seeking a watch movement manufacturer exclusively for his own business.

Signed: Chopard Genève Swiss made