Swiss imperial gift watch with Kaiser Wilhelm portrait Circa 1914

Presentation watch with imperial coat of arms
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An imperial presentation watch with gift dedication for 25 years of loyalty to Kaiser Wilhelm Berlin, made by Schild Fréres & Co./Eterna SA in Grenchen, Switzerland, circa 1914. The open faced numbered case is crafted from 800 silver, has a back with a raised imperial coat of arms, a cuvette with a portrait of Kaiser Wilhelm and a wreath, a gift dedication for 25 years of loyalty and the maker’s mark. The white enamel dial has an outer ring for the minutes and hours in black Arabic numerals, a subsidiary seconds dial at six o’clock and gold hands. The movement has lever escapement and a fine adjusting device.
Dial signed.
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Diameter:  53.5 mm
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Weight:  112 g
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Signed: Gust. Hinrichs, Frankfurt ^A/M     
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Eterna SA / Schild Fréres & Co.
Eterna
Eterna S.A. is a Swiss watch manufacturer established in 1856 and currently part of the Citychamp group.

History
Dr. Girard & Schild
On 7 November 1856 the physician Dr. Josef Girard and the school teacher Urs Schild founded the raw movement manufacturer Dr. Girard and Schild Ebauches in Grenchen. The company was formally organized eight years later, as production grew.
In 1866, Girard retired from the company, selling his shares to Urs Schild for CHF 35,000. Schild as sole owner introduced the production of complete mechanical watches under the new name, Präzisionsuhren-Fabrik Gebrüder Schild (Precision Watches Factory Schild Brothers). In the following decades, greater mechanization was slowly introduced, including water- and steam-powered machines.

Eterna
Since 1875 (or perhaps as late as 1889), the first watches signed with the Eterna name on the dial appeared. Beginning in 1878, the company also produced its own cases and dials, becoming a complete manufacturer. Urs Schild became a National Councilor in 1882 but died in 1888. The company was taken over by his brother, Adolph Schild, his widow, and his sons Max and Theodor. The company was soon renamed Gebr. Schild & Co. even as the brand name Eterna became more prominent. Adolph Schild left in 1896 to found A. Schild SA (ASSA), a movement maker that would remain mostly independent of the Schild operations until the creation of the modern ETA in 1979.
Max Schild traveled to the United States around 1890 to see the mechanized American production model. He returned with machines to help automate the company’s production, but these ideas proved unpopular. He left the company and his brother, Theodor Schild became the head of the company in 1899, serving in that capacity for 33 years. The company was then known as Schild Fréres but officially changed its name to Eterna in 1905.
Eterna was an early proponent of wristwatches after the turn of the century, patenting “safety” lugs in 1904 and introducing the world’s first alarm watch prototype in 1908. That watch went into mass production in 1914. Eterna was gaining renown in those years, winning the Grand Prix at the Swiss National Exhibition in 1910. By the 1920’s, the company had grown to produce over a million watch movements each year, introducing mens products like a cigar lighter watch and protected self winding sports watch, the Hexa. The company continued strength in women’s watches as well, with a tiny baguette movement rivaling Jaeger-LeCoultre’s Calibre 101.