Swiss gold open faced keyless lever dress watch Circa 1949

Made by Rolex for members of the Timothy Eaton Quarter Century Club 
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A fine Swiss 14 carat gold open faced keyless lever dress watch, special series made for the members of the Timothy Eaton Quarter Century Club, circa 1949. Rhodium plated, 17 jewels, straight-line lever escapement, cut bimetallic compensation balance timed in six positions, blued steel Breguet balance spring, micrometer regulator. Gold hinged cuvette. Matte silver dial, marked Eaton and ¼.C.E.N.T.U.R.Y.C.L.U.B. in place of numerals, original blued steel epee hands. Polished case. Case and cuvette signed R.W.C. Ltd., case numbered.
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Diameter: 42 mm
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Signed: Rolex Swiss
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The ¼ Century Club Timothy Eaton (1834-1907) opened his first department store in Toronto in 1869. By the early 20th century T. Eaton Co. Ltd. had become one of Canada’s largest retailers. The ¼ Century Club watches, made from the 1930’s until as late as the 1960’s, were given by the company to employees in appreciation of 25 years of loyal service.