Icelandic stainless steel watch with regulator dial Circa 1930

Stainless steel open faced lever
–
A fine and very rare dress watch made by the JS Watch Company in Reykjavik, Iceland, circa 1930. It has an open faced stainless steel case, a silvered regulator dial with in the upper half radial Roman hours for the time indication, a minute track and small steel Breguet hand, subsidiary seconds in the lower half, outermost minute divisions and another, large, central Breguet hand. A lever movement with Geneva striping decoration. The movement and inside of the dust cover are signed.
–
Diameter: 48 mm
–
Weight: 56 g
–
Signed: Viking
–
JS Watch Co., based in the Icelandic capital Reykjavik, combines fine Swiss mechanical movements with designs that incorporate elements of the national identity, such as ash from the eruption of the Eyjafjallajökull volcano in 2010 that brought chaos to air travel across Europe, and the country’s heritage in the form of Viking engravings on the case of the Frisland model. All the watch models are assembled and checked at the company’s premises in Reykjavik.

The company produces around 500 watches per year and plans to expand gradually, focussing on the quality of its products and the personalised service that it offers to its customers. Movement supply to the remote island is not a problem, according to Grímkell P. Sigurþórsson, Co-Owner, “We use highest grade ETA movements for all our watches at the moment and we have had a very good relationship with ETA for the past years. We have also established a good relationship with Soprod and in 2013 we will be introducing the Soprod A10-2 in some of our models.”