Attractive Swiss pocket dress watch with rare pink dial Circa 1938

Pocket watch with black numerals indicating 12 and 24 hours
–
An attractive 14 Carat gold pocket watch that combines beauty and precision engineering, made by Omega in Biel, Switzerland, circa 1938. This watch is crafted from 14 Carat gold and has a plain open faced case. Its unique pink dial with black Arabic numerals indicating 12 hours, an outer 24 hours track and auxiliary seconds is not only rare but also beautifully preserved and the blued steel hands further enhance the watch’s elegance, making it a perfect accessory for any formal occasion. The movement has a lever escapement and 17 jewels.
Dial and movement signed.
–
Diameter: 50 mm
–
Weight: 84 g
–
Signed: Ω Omega
–
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1903, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group. Britain’s Royal Flying Corps used Omega watches in 1917 for its combat units, followed by the U.S. Army in 1918, and NASA in 1969 for Apollo 11. Omega has been the official timekeeper of the Olympics since 1932 and is the current timekeeper of the America’s Cup yacht race. Omega was a main partner of the 2022 Winter Olympics.

Early history
The forerunner of Omega, La Generale Watch Co., was founded at La Chaux-de-Fonds, Switzerland, in 1848 by Louis Brandt, who assembled key wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. In 1894, his two sons Louis-Paul and César developed their own in house manufacturing and total production control system that allowed component parts to be interchangeable. Watches developed with these techniques were marketed under the Omega brand of La Generale Watch Co. By 1903, the success of the Omega brand led La Generale Watch Co to spin off Omega as its own company and the Omega Watch Co was officially founded in 1903.